The only product management framework aligned to an organization’s core management objectives.

Blog Explaining the Framework

Author’s Presentation at SPM Conclave 2022, IIM Bangalore

The Complete Paper: Product Management at Crossroads

The Practice of Product Management

We Help You, Realize Your True Potential


Gearing Product Management
Sustained Competitive Advantage

Unlike Others

Who Insist
Ritualistic Adherence to Processes

How We can Help

How We can Help…

  • Identify the Product Management activities of your organization needing immediate attention
  • Identify the gaps in the existing processes
  • Bring in improvements through Showcase, Operate, and Transfer
  • Introduce changes only if needed – within the budget and skillsets you already have
  • We do not certify you for new set of jargons
Your Product, Your Processes, and Your Abilities

Activities Affecting the Organization


Well defined and continually reviewed battlefield



Purposeful Communication on Regular Cadence


Agile Processes

Outcome aligned, problem-focused, change accepting


Product Vision for Industry Rivalry

Answer 3 Questions
  • What do you do?
  • How do you do it?
  • Why you are better than the competition?
Disseminate the Vision
  • Identify 3-5 Key Customers
  • Build the Right Product
  • Communicate – Internally and Externally


Activities for the Bargaining Buyer

  • Move Buyer to Trusted Advisor
  • Relationship Building


User Experience
  • Engaging with the User
  • Context Awareness
  • Design Thinking


  • Cost
  • Alternatives
  • Customer Value


Contracts for the Bargaining Supplier

  • Social vs. Litigation
  • Setting Expectations
  • Creating Measurable Targets
  • Grounds of Negotiation
  • Warranty and Conditions


IPRs to Protect Against New Entrants

  • Patents
  • Copyrights
  • Trademarks
  • Geographic Indicators
  • Industry Associations and Relationships
  • Community Goodwill, etc.


Compliance for Substitutes

Regulatory Compliance
  • Healthcare
  • Finance
  • Cryptocurrency
  • Cloud based SaaS
Cloud based SaaS
  • Geographical Residency of Data
  • Privacy and Access
  • Security (ISO-27001, IRAP, FedRAMP)
  • Legal – Intermediary IT Rules
Open Source
  • Tracking
  • License
  • Customer Awareness


About Us

  • Product management leader experienced in early conceptualization to sunset of enterprise products with revenues up to 100 million USD.
  • Entrepreneurial and Intrapreneurial mindset in bringing in innovation
  • Hands-on technology enthusiast with 8 software patents and an active open source contributor.
  • Strong academic credential in Tech, Management and Law from IITs, IIMB and NLSIU

Our Publications